HATIL Complex Ltd. is a Bangladesh-based furniture company known for its designs, craftsmanship and quality. It is one of the biggest furniture brands in Bangladesh and growing globally. The three-decade-old company caters to the diverse tastes of customers with its variety.
Over the years, the company has built a name for itself and created a demand for its furniture all over the world. HATIL has numerous showrooms in Bangladesh, India and Bhutan and continues to expand its footprint in the region. In addition to this, it also exports to Canada, USA, Australia, Middle East and Europe. HATIL is the largest furniture exporter in Bangladesh.
HATIL entered the Indian market in 2017, with its first store in Zirakpur, Punjab. Over the past five years, the brand has strengthened its presence in the country using a franchise model.
In partnership with Mr. Keisham Ranjan Singh and Mr. Keisham Deepak Singh of K3 Horizon, HATIL recently opened its 26th showroom in India, in Guwahati, Assam. Their partnership goes back a long way, with K3 Horizon managing the two HATIL franchised showrooms in Imphal and Churachandpur in Manipur.
The inauguration of the Guwahati outlet recently concluded with famous Assamese actress and filmmaker Ms. Aimee Baruah as the chief guest. A delegation from HATIL Bangladesh, including President and Managing Director Mr. Selim H Rahman and Director of Finance and Accounting Mr. Mizanur Rahman, attended the ceremony. In addition, HATIL partners from other showrooms, Mr. Tobias Bende from Aizawl and Mr. Ajay Yadav from Pune, also flew in for the occasion.
Other notable attendees at the event.
Guwahati outlet is one of the largest HATIL stores in India. With a display of 4,500 square feet, it features an extensive collection of living room, dining room, and bedroom furniture, as well as other products. The store saw impressive footfall and positive customer response on launch day.
HATIL has outlets in Tier II cities in eight states and two union territories in India, with a larger presence in the North East, East and North. Apart from Assam, the brand has stores in Manipur, Mizoram, West Bengal, Jharkhand, Jammu & Kashmir, Punjab, Haryana, Chandigarh and Maharashtra.
Speaking about the future of HATIL in India, Mr. Selim H Rahman said, “So far, our trip has familiarized us with the Indian market and customers. The Guwahati store is our 26th in the country, and we have many more in the pipeline. set up 50 showrooms in India by 2025, with the help of local franchisees.”
The report “India Furniture Market: Growth, Trends, Covid-19 Impact, And Forecasts (2022 – 2027)” states that the furniture market in India is expected to grow at a CAGR of 12% through 2026. As the one of the biggest furniture markets in the world, it is filled with local manufacturers and international brands from Italy, China, Cambodia and Vietnam. Therefore, competitive pricing is essential for a brand to hold its own in this market.
Mr. Selim H Rahman shared, “HATIL has received great acceptance and love from the Indian customer. We work with the highest quality wood imported from all over the world. speak. We couldn’t have hoped for a better response from our neighborhood friend. Over the past few years, we have been working to increase our production capacity to meet the needs of customers in Bangladesh and around the world.
HATIL relies on technology to provide finesse in its products and reduce waste. The company uses robotic cutting, knitting and spraying robots at its two state-of-the-art facilities in Bangladesh. These factories support more than 3,000 local artisans and have a combined monthly production capacity of 48,000 pieces of furniture.
“Furniture is no longer an essential item like it used to be. Instead, it has become something people buy for a desire for personalized and aesthetically pleasing space. The pandemic and the work culture at distance have further intensified these feelings. As a result, the demand for well-designed, high-quality furniture has increased worldwide.” Mr. Selim H Rahman further added.
Established as a family business, HATIL has its roots in HA Timber Industries Ltd., which was established by Mr. Rahman’s father, the late Mr. Habibur Rahman, in 1963. Mr. Salim H Rahman understood the needs, l intention and the customer’s market. , creating HATIL Furniture in 1989 and making it the global brand it is today.