Brands reach sales records at Atlanta’s 2022 Winter Market

Select gift and home decor brands and agencies in the Atlanta Market reported record sales at the close of the Winter 2022 edition, Jan. 11-18, at AmericasMart Atlanta.

“Buyers were serious in Atlanta this week – they were ready to stock up with confidence that Atlanta Market would provide the much-needed product needed for the new year,” said Bob Maricich, CEO of International Market Centers (IMC). “Based on reports of record sales and growth in order size, it looks like shoppers have found what they were looking for – and more!”

Market attendance at the winter 2022 edition exceeded that of winter 2021 by nearly 70%, despite wintry weather conditions and ongoing pandemic-related issues. As the industry recovery continued in Atlanta, all verticals – gifts, home and apparel – saw growth, with particularly strong footfall in the gifts space. In the end, buyers from all 50 states and 39 countries attended.

Buyers ready to do business

The excitement was palpable with shoppers ready to order and eager to discover new brands, products and trends.

“People were there and ready to do business,” said Yvette Shipley of embroidery, invitation and personalization shop Ibettink in San Antonio, TX. “We were looking to do business with new vendors and lines and Atlanta Market always has the ‘new’.”

“We’re back from the Atlanta market where the buzzword for the weekend was ‘energized,'” said designer Andrea Wilson of Wilhouse Designs in Huntsville, AL. “The market is not only a chance to find unique pieces for our customers and find inspiration for future projects, but it also offers a great opportunity to recharge those creative juices and breathe new life into the our entire design process.”

“Atlanta Market did not disappoint, the energy is back!” said Renae Bender, retail manager at Peppermill Resort Spa Casino in Reno, NV. “The market is back to ‘normal’ in terms of energy and ‘it’ place to find what’s new and exciting and those rare finds. »

Meg Veno, Creative Director and Founder of Life’s Patina Co, a historic business, cafe and farm in Chester Springs, Pennsylvania, shared, “We go home with our hearts full of inspiration and our order sheets full of orders… As a team, we always look forward to this “girl trip” (sort of) and it never disappoints. We finally meet some amazing sellers that we follow on Instagram or have seen in magazines in person, find out totally new vendors making amazing products and hearing their unique stories, let’s soak up all the inspiration around trends, decals and displays…our hearts are full to have been able to relive Atlanta after a year-long hiatus ”

Purchasing power generates record emissions

At Atlanta Market’s more than 2,000 permanent and temporary exhibit halls, including more than 200 that were new or expanded in January, vendors reported strong orders from eager buyers from more than 8,000 lines .

“The power at the Atlanta market was electric,” said Fred Pannek, president of Mud Pie. “We saw shoppers from the gift, home decor and apparel industries flocking from across the country to see, touch and smell the new product. Mud Pie broke records in Atlanta, where shoppers spent about 30% more per order than last year.

“This was the busiest January Atlanta market I’ve seen in several years,” said Dan Loughman, president and CEO of Roman. “Our salon sales were the highest in 17 or 18 years with much larger average orders than in the past and we opened dozens of new accounts. It was great to see Roman customers back at the market – for some , it was the first time in two years.

“This market was beautiful,” said Frank Thomas, director of Frank Thomas Art and Design. “It’s amazing how many customers have come to visit us at the Atlanta market. We wrote so many orders and we almost sold out – I wish we had brought more products to market.

Exhibitors took to social media to share their excitement for the market. Brad Rosenkampff, Managing Partner/CPO of The Link Companies (representing 79 Lines) shared “…Despite obvious health issues, a few cancellations and then snow – it was a MONSTER show. Record broken and well beyond expectations. We are extremely excited about this incredible start to 22.”

Austin Rockwell, TEASPRESSA Wholesale Manager, said, “I just hit record sales at AmericasMart Atlanta today! It was absolutely wild. Didn’t stop writing orders from 9am to 6pm”

Large accounts and purchasing groups multiply sales

In addition to the good order books of independent stores, large accounts and purchasing groups have returned in force to the market.

Confirmed key accounts at the Atlanta Market included Aarons, Amazon, Anthropologie, Arhaus Furniture, Ballard Designs, Bassett Furniture, Big Sandy Superstore, Chair King Backyard Store, City Furniture, HSN, QVC, RC Willey, Rue Gilt Groupe, Slumberland Furniture , The Roomplace, Walter E. Smithe Furniture, Weekends Only, Weirs Furniture Village and more. Many of these high-volume buyers were using the marketplace to discover new brands.

First temporary exhibitor Arrkeicha Danzie of Good Boy Goodies, who joined the market as part of the Georgia Grown pavilion, said he placed an order with 12 Ace Hardware stores and met a buyer for the more than 40 locations in Buc- ee. “All of my expectations for the Atlanta market have been exceeded. Being here and meeting people from so many different states gives me the opportunity to expand my footprint. I have received lots of comments and compliments on my product .

Atlanta Market’s 11 buying groups welcomed even more amplified buying.

“The estimated buying power of MAI retailers is over $25 million and a quarter of our members are larger stores who came on Sundays and stayed all week,” said Amanda Bollenbach, executive director of MAI. and owner of Daisy Day Brands in Walton, FL. “Our stores come together and share orders that have been written, so we’ve basically outsourced flagship products for over 50 buyers.”

Buyers participate in market programming

Atlanta market attendees were eager to partake in the in-person programming showcased over four market days. All eight cooking seminars and demonstrations featured standing-only crowds with shoppers actively participating in the sessions.

Juniper celebrated the launch of JuniperMarket, IMC’s new B2B e-commerce marketplace, with a busy Market Launch Party. Shoppers who signed up for JuniperMarket while on location in Atlanta received a $10 lunch voucher, a JuniperMarket goodie bag, and qualified to win one of five daily cash back gifts from $5,000. To bring physical and digital markets even closer to IMC, JuniperMarket is offering all retailers and designers in the 2022 Winter Atlanta Market a “Better Together Atlanta Market Special”, with $100 back for spending $1,000 on the platform before February 1st.

The next Atlanta Market will take place July 12-18, 2022 at AmericasMart Atlanta.

About Oscar L. Smith

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