Demystifying the art of selling an online course

Online courses are the next disruptors in the creator economy, with thousands of creators monetizing their knowledge through these digital knowledge products. This trend is on the rise and will grow exponentially as they cost less to design and take less time to build. Additionally, unlike traditional physical product e-commerce businesses, these digital information products do not require shipping and present no logistical challenges. So once a course is launched, the creators literally create a product that can sell exponentially without any upfront entry cost. The rise of the knowledge economy, in which learning is synonymous with power, has stimulated the demand for online courses! It is undeniably a booming market globally, as several studies indicate.

Companies from various industries have started adopting various training solutions, which is helping to grow the e-learning market. At the same time, the demand for investment in education and lifelong learning is becoming increasingly popular among both old and young people. These changes, combined with people’s preference for the convenience and flexibility of working from home over the hassle of going to physical classrooms, have fueled their insatiable need to learn new skills online.

Here’s how coaches, trainers and experts can create and grow their online coaching business

  1. Improve your brand and online presence: Consistent sharing of free, high-value content is what sets successful coaches apart. To establish the foundation of the business, creators must start by educating their audience wherever they are. It helps you become a thought leader and a source of new information. This is possible in different ways. Maybe you already have a YouTube channel, a blog, an author website, are a keynote speaker, produce podcasts or provide coaching and consulting services, be part of large forums and communities. These are great starting points for industry professionals who want to share their knowledge with the public and complement other services.
  1. Create a loyal customer base of current consumers: By marketing/advertising your online course and promoting it, you can increase your brand awareness and potentially attract more customers interested in what you have to offer. With multiple digital marketing platforms to choose from, the next 5 years will see Facebook and YouTube advertising become creator favorites for advertising.
  2. Train your customers to use your items helping them achieve and satisfy their goals. A permanent onboarding system for your other services can be an online course. This allows you to set higher lifetime values ​​and expectations for your customers, reduce churn rates, and get more referrals.

Now the question arises whether having an online course is worth it

The industry of creating and selling online courses is growing all over the world. By 2025, the eLearning market is expected to reach $325 billion, with an annual growth rate of 5% (Global Market Insights). As an online educator, you can earn between a few hundred dollars and six figures a year. To create a profitable online course, creators need to spend 80% of their time marketing and selling it. That’s why we’ve put together this comprehensive tutorial on how to sell an online course, in which we’ll show you how to profit from selling online courses.. From your content to the size of your audience, various aspects come into play to make a course profitable. Here are some of the things considered when calculating profitability:

  • Your personal brand and expertise
  • Request for this expertise
  • Brand recognition
  • Quality of course content (videos, ebooks, downloadable content, videos/vlogs, audio/podcasts)
  • Perceived value of your brand
  • Number of people in your audience/mailing list
  • The public’s income
  • Market and competition size
  • Your marketing and sales capabilities

Having a strong internet presence, an active social community, or an email list are all huge advantages. These can really drive your brand forward and help you have a successful course launch. However, just like Rome wasn’t built in a day, building a dedicated following takes time, and once you do, you’ll need to invest more in brand awareness.

What sets successful coaches apart is their ability to constantly experiment with multiple funnels, ads, emails, write-ups, and dig deep into what works for the business and what doesn’t. Experiments that work are scaled up, those that don’t are shut down to avoid loss.

Finally, creating courses allows you to share your knowledge and provide others with your distinct vision and inspiration. To share your thoughts on current industry issues that may influence future trends. This, combined with your “digital” signature underneath, will stick in people’s minds for a long time, and the legacy you will leave behind will be far greater than anyone expects of you, or even yourself. !



The opinions expressed above are those of the author.


About Oscar L. Smith

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