HOUSTON — If the Cincinnati Bengals win the Super Bowl on Feb. 13, Gallery Furniture customers could win big, too.
The Houston-based Top 100 retailer’s latest sports promotion hinges on a Bengals win over the Los Angeles Rams. If they win, consumers who purchased a Tempur-Pedic, Stearns & Foster or Sealy mattress set valued at $3,000 or more, or those who purchased $3,000 or more of reclining sectionals, reclining sofas, reclining loveseats, reclining home theaters and reclining chairs, be reimbursed.
Gallery owner Jim “Mattress Mack” McIngvale said the inclusion of furniture this time was a first for the retailer, as such promotions typically focused on mattresses and bedding. He said Gallery had had good business with the movement, so he decided to include it.
“We have motion furniture included because it’s a hot category,” McIngvale told Furniture Today. “We decided to do it and see how it works. So far, they have also responded very well to this category.
McIngvale chose Cincinnati for several reasons, many of which revolve around quarterback Joe Burrow, who is no stranger to the Gulf region as he won a college football championship with LSU.
“Cincinnati is the underdog, and I like the quarterback. They’re the hot team, so I thought I’d roll with them. There’s a lot of fans here who went to LSU, so we got taken this route,” McIngvale said.
ESPN.com reported that McIngvale personally placed a $4.5 million bet on the Bengals at 170 odds via Caesars Sportsbook. If Cincinnati won, he would score $7.7 million.
McIngvale said the promotion will continue right before the Feb. 13 kickoff and he wouldn’t be surprised if Gallery hits around $10 million in sales during its opening. He said that as game day approaches, business usually picks up.
“It picks up momentum every day, and the last three or four days are always the busiest,” he said.