New clothing lines from the cycling company Hallow Riding With Mates


PASSION is a powerful thing and when you can tie it to a business opportunity, the gap between work and play seriously blurs.

Sarah Watmore, of Hallow, and Jenny Price, of Blackwell, near Bromsgrove, first met virtually, running for a women’s cycling team online.

When they realized they lived close to each other they started meeting for outdoor walks which culminated in a phenomenal weeklong trip through the Pyrenees in the summer of 2019. .

Seven days in the saddle, climbing thousands of meters at a time, was an intimidating prospect and both women were incredibly nervous. Jenny’s husband suggested that she treat it like a series of walks with friends, focusing on the fun aspects. This stuck with Sarah and in the summer of 2020 she offered Jenny to use it as a clothing brand. And Riding With Mates was born.

Both women have other businesses, which were affected by the lockdown, so the need to start with relatively low risk was critical. “Covid-19 has been terrible for much of the economy, but it has also given creative thinkers time and space to come up with new ideas and offerings,” Sarah said.

Jenny models our Riding With Mates women’s t-shirt

“The increased appreciation of independent and local stores and suppliers is a huge benefit and we hope it will continue to be. ”

“Starting a business almost from a distance has been interesting but fun,” Jenny said. “When we could meet outside, we would go to a cafe on our own to discuss the next steps in relation to each rider’s favorite; coffee and cake. We would then go home to work on it and share our efforts on video calls. Lockdown definitely added some extra challenges.

Sarah models the Riding With Mates beanie

Sarah models the Riding With Mates beanie

Riding With Mates is a supplier of comfortable loungewear for relaxing after a ride, staying warm before an event, or generally for everyday wear.

The clothes are sourced for their eco-friendly and ethical qualities, and the clothes are printed to order with about a three to six week wait for the clothes, though the young company plans to test other instant-shipping items soon.

Along the ride (and the coffee stop) t-shirt

Along the ride (and the coffee stop) t-shirt

Launched in January, the website features t-shirts, hoodies, zoodies (a hoodie with a zip opening), sweatshirts, beanies and caps in a wide range of colors with new products in the works for launch, and a bunch of ideas for more designs eagerly awaiting in the background. There are items suitable for men, women and children.

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The designs focus on a celebration of cycling, from the fun of stopping for a cake on a long hike to the achievement of climbing mountains and the sheer joy of freedom, outdoors and fueled by your own. efforts. Or you can choose the simple Riding With Mates logo, one of the best things for going out on a bike can be the business.

Speaking of their most memorable moments so far, Sarah said, “We have several strengths because starting a business can be so exciting, seeing our logo ideas come to life upon receiving our very first. command, which is still very fresh in our minds.

“We did a photoshoot around the river and Worcester Cathedral which was a lot of fun, were interviewed on the Kate Justice evening show on BBC Hereford and Worcester, and we got a winner’s cry of the Tour de France, Geraint Thomas, on his eponymous Cycling Club podcast.

Jenny on the left in the Riding With Mates zoodie and Sarah on the right in the Riding With Mates hoodie enjoying our photoshoot

Jenny on the left in the Riding With Mates zoodie and Sarah on the right in the Riding With Mates hoodie enjoying our photoshoot

“We started working on loose club wear and are in the process of producing our first project, T-shirts and hoodies for Revolution Velo Racing, the virtual team that led us to meet.

“And we have provided a proposal to Worcester St John’s Cycling Club to create hoodies for their members.”

• Riding With Mates is part of a Facebook group called Worcester Virtual High Street.

The “Worcester Virtual High Street” group is free to join and allows independent stores, services, traders, artisans, online sellers and entrepreneurs of all kinds to promote their products to customers for free.

Buyers in turn have the chance to experience hundreds of exciting products, service providers, specials and one-off purchases right on their doorstep – more details at

• Do you have a business that deserves its moment of glory? Or do you know one?

You can let us know by following this link.

All we need are a few details and their efforts can be featured in print in the Worcester News and online on our social media channels.


About Oscar L. Smith

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