LEXINGTON, North Carolina — Kathy Wall, founder of public relations and marketing firm The Media Matters, is moving into an advisory role with the agency she started in 2000.
Dawn Brinson, the agency’s vice president of strategic marketing, will succeed Wall in the role of president. The change will take effect on October 1.
In development for more than a year, the change allows Wall to step away from day-to-day agency business to focus his talents on select creative projects and philanthropic endeavors. Brinson held senior positions with the agency for 21 years.
“I am incredibly proud to have founded and led The Media Matters for the past 22 years as we have provided strategic communications services to our valued clients,” Wall said. “I also feel fortunate to have worked alongside Dawn and our talented team who have been integral to our successful evolution.
“Dawn is a seasoned executive with an innate ability to bring great ideas to the table, which I’ve always appreciated. His broad vision is what sets us apart and has proven to be a competitive advantage,” Wall continued. “She is an exceptional leader, who will focus on the strategic growth of our clients, the agency and our team as we continue to build additional capabilities within the business and strong offerings for our clients. “
In 1977, at a time when female executives were few, Wall joined Lexington Furniture Inds. where she started as a switchboard operator and rose to vice president of marketing, becoming the first woman to do so in the company’s nearly 100-year history.
Wall joined Klaussner Furniture as vice president of marketing in 1998, again becoming the first woman to hold a leadership position in the company. There she successfully developed the manufacturer’s consumer marketing strategy.
In late 2000, Wall saw an opportunity and developed a new direction for his career by founding The Media Matters. The company has onboarded clients in the furniture and interior design industries, and Wall has built a strategic infrastructure including a team of communications professionals skilled in working with manufacturers, interior designers and international brands.
Believing in giving back, Wall became president of WithIt in 2006. She was also a recipient of the National WithIt Mentoring Award. She served as president of the Furniture Discovery Center Museum and is currently director of The Common Thread for the Cure Foundation.
A frequent guest columnist for a variety of publications, she is an in-demand business speaker having presented at trade shows and conferences in Australia, Canada and the United States. She is the Director of the Davidson County Board of Elections.
“I am honored to take the helm of The Media Matters,” Brinson said. “Kathy has been an incredible mentor and advocate. Her authenticity and passion for the business of communications, coupled with her ability to get the most out of the people she leads, has generated trust within our team and inspires confidence in clients. TMM will remain firmly rooted in these values as we expand our vision for the future. I’m grateful for everything we’ve accomplished so far and I’m very excited about what we have planned for the future.
According to Brinson, the evolution of the organization began several months ago when the agency hired Jane Chero in the newly created position of Director of Client Engagement, adding another layer of expertise to the established complement of communication and creation of the company. Chero’s focus includes expanding the company’s digital marketing capabilities as well as supporting client brand goals to turn them into actionable communications to secure competitive opportunities. Additional staff will be added in 2023, Brinson said.